Privacy Policy

With this Privacy Policy, we inform you which personal data we process in connection with our activities and operations, including our buchertravel.ch website. In particular, we explain why, how, and where we process which personal data. We also inform you about the rights of persons whose data we process.

For individual or additional activities and operations, further privacy policies and other legal documents such as General Terms and Conditions (GTC), Terms of Use, or Conditions of Participation may apply.

We are subject to Swiss data protection law and, where applicable, foreign data protection law, in particular that of the European Union (EU) with the General Data Protection Regulation (GDPR). The European Commission recognizes that Swiss data protection law ensures an adequate level of data protection.

1. Contact Addresses

Responsibility for the processing of personal data:

Bucher Travel Inc.
Pilatusstrasse 27
CH-6036 Luzern

info@buchertravel.ch

We will indicate if, in individual cases, there are other controllers responsible for the processing of personal data.

2. Terms and Legal Bases

2.1 Terms

Personal data means all information relating to an identified or identifiable natural person. A data subject is a person about whom we process personal data.

Processing includes any handling of personal data, regardless of the means and procedures used, for example, querying, comparing, adapting, archiving, storing, reading, disclosing, obtaining, recording, collecting, deleting, making available, organizing, structuring, saving, modifying, distributing, linking, destroying, and using personal data.

The European Economic Area (EEA) comprises the Member States of the European Union (EU) as well as the Principality of Liechtenstein, Iceland, and Norway. The General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data.

2.2 Legal Bases

We process personal data in accordance with Swiss data protection law, in particular the Federal Act on Data Protection (Data Protection Act, FADP) and the Ordinance on Data Protection (Data Protection Ordinance, DPO).

Where and insofar as the General Data Protection Regulation (GDPR) applies, we process personal data on the basis of at least one of the following legal bases:

Art. 6 para. 1 lit. b GDPR for the processing of personal data necessary for the performance of a contract with the data subject and for carrying out pre-contractual measures.

Art. 6 para. 1 lit. f GDPR for the processing of personal data necessary to protect our legitimate interests or those of third parties, provided that the fundamental freedoms, fundamental rights, and interests of the data subject do not override such interests. Legitimate interests include, in particular, our interest in being able to carry out our activities and operations permanently, in a user-friendly, secure, and reliable manner, and to communicate about them; ensuring information security; protection against misuse; enforcing our own legal claims; and complying with Swiss law.

Art. 6 para. 1 lit. c GDPR for the processing of personal data necessary to comply with a legal obligation to which we are subject under any applicable law of Member States in the European Economic Area (EEA).

Art. 6 para. 1 lit. e GDPR for the processing of personal data necessary for the performance of a task carried out in the public interest.

Art. 6 para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.

Art. 6 para. 1 lit. d GDPR for the processing of personal data necessary to protect the vital interests of the data subject or another natural person.

3. Type, Scope, and Purpose

We process the personal data required to carry out our activities and operations permanently, in a user-friendly, secure, and reliable manner. Such personal data may fall in particular into the categories of master and contact data, browser and device data, content data, metadata or marginal data and usage data, location data, sales data, as well as contract and payment data.

We process personal data for the period required for the respective purpose or purposes, or as required by law. Personal data whose processing is no longer required will be anonymized or deleted.

We may have personal data processed by third parties. We may process personal data jointly with third parties or transmit it to third parties. Such third parties are, in particular, specialized providers whose services we use. We also ensure data protection with such third parties.

As a rule, we process personal data only with the consent of the data subjects. Where and insofar as processing is permitted for other legal reasons, we may refrain from obtaining consent. For example, we may process personal data without consent in order to perform a contract, comply with legal obligations, or protect overriding interests.

Within this framework, we process in particular information that a data subject voluntarily transmits to us when contacting us, for example by postal mail, email, instant messaging, contact form, social media, or telephone, or when registering for a user account. We may store such information, for example, in an address book, in a customer relationship management system (CRM system), or with comparable tools. If we receive data about other persons, the persons transmitting the data are obliged to ensure data protection with regard to these persons and to ensure the accuracy of such personal data.

We also process personal data that we receive from third parties, obtain from publicly accessible sources, or collect in the course of carrying out our activities and operations, provided and insofar as such processing is permitted for legal reasons.

4. Applications

We process personal data about applicants insofar as it is necessary to assess their suitability for an employment relationship or for the subsequent performance of an employment contract. The required personal data arises in particular from the information requested, for example in the context of a job advertisement. We also process personal data that applicants voluntarily provide or publish, in particular as part of cover letters, CVs and other application documents, as well as online profiles.

Where and insofar as the General Data Protection Regulation (GDPR) applies, we process personal data about applicants in particular pursuant to Art. 9 para. 2 lit. b GDPR.

5. Personal Data Abroad

As a rule, we process personal data in Switzerland and in the European Economic Area (EEA). However, we may also export or transmit personal data to other countries, in particular to process it there or have it processed there.

We may export personal data to all countries and territories on Earth and elsewhere in the universe, provided that the law there ensures adequate data protection according to a decision by the Swiss Federal Council and, where and insofar as the General Data Protection Regulation (GDPR) applies, according to a decision by the European Commission.

We may transmit personal data to countries whose law does not ensure adequate data protection if data protection is ensured for other reasons, in particular on the basis of standard data protection clauses or other suitable safeguards. As an exception, we may export personal data to countries without adequate or suitable data protection if the special data protection requirements are met, for example the express consent of the data subjects or a direct connection with the conclusion or performance of a contract. Upon request, we will gladly provide data subjects with information about any safeguards or provide a copy of any safeguards.

6. Rights of Data Subjects

6.1 Data Protection Claims

We grant data subjects all claims in accordance with applicable data protection law. Data subjects have, in particular, the following rights:

Access: Data subjects may request information as to whether we process personal data about them and, if so, which personal data. Data subjects also receive the information necessary to assert their data protection rights and to ensure transparency. This includes the processed personal data itself, but also, among other things, information about the purpose of processing, the duration of storage, any disclosure or export of data to other countries, and the origin of the personal data.

Rectification and restriction: Data subjects may have inaccurate personal data corrected, incomplete data completed, and the processing of their data restricted.

Deletion and objection: Data subjects may have personal data deleted (“right to be forgotten”) and object to the processing of their data with effect for the future.

Data disclosure and data portability: Data subjects may request the disclosure of personal data or the transfer of their data to another controller.

We may postpone, restrict, or refuse the exercise of data subjects’ rights within the legally permissible framework. We may inform data subjects of any requirements that must be met for the exercise of their data protection rights. For example, we may refuse access in whole or in part with reference to trade secrets or the protection of other persons. For example, we may also refuse the deletion of personal data in whole or in part with reference to statutory retention obligations.

In exceptional cases, we may provide for costs for the exercise of rights. We will inform data subjects in advance of any costs.

We are obliged to identify data subjects who request information or assert other rights by appropriate measures. Data subjects are obliged to cooperate.

6.2 Right to Lodge a Complaint

Data subjects have the right to enforce their data protection claims through legal channels or to lodge a complaint with a competent data protection supervisory authority.

The data protection supervisory authority for private controllers and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

Where and insofar as the General Data Protection Regulation (GDPR) applies, data subjects have the right to lodge a complaint with a competent European data protection supervisory authority.

7. Data Security

We take appropriate technical and organizational measures to ensure data security appropriate to the respective risk. However, we cannot guarantee absolute data security.

Access to our website is via transport encryption (SSL / TLS, in particular with Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers indicate transport encryption with a padlock in the address bar.

Our digital communication is subject, like digital communication in general, to mass surveillance without cause or suspicion, as well as other surveillance by security authorities in Switzerland, the rest of Europe, the United States of America (USA), and other countries. We have no direct influence over the corresponding processing of personal data by intelligence services, police agencies, and other security authorities.

8. Use of the Website

8.1 Cookies

We may use cookies. Cookies — both our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party cookies) — are data stored in the browser. Such stored data does not have to be limited to traditional cookies in text form.

Cookies may be stored temporarily in the browser as “session cookies” or for a specific period as so-called permanent cookies. “Session cookies” are automatically deleted when the browser is closed. Permanent cookies have a specific storage duration. Cookies make it possible, in particular, to recognize a browser during the next visit to our website and thereby, for example, measure the reach of our website. Permanent cookies may also be used, for example, for online marketing.

Cookies can be disabled and deleted in whole or in part at any time in the browser settings. Without cookies, our website may no longer be fully available. We actively request express consent to the use of cookies, at least where and insofar as required.

For cookies used for performance and reach measurement or for advertising, a general objection (“opt-out”) is possible for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance), or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

8.2 Server Log Files

For each access to our website, we may collect the following information, provided that it is transmitted by your browser to our server infrastructure or can be determined by our web server: date and time, including time zone; IP address; access status (HTTP status code); operating system, including user interface and version; browser, including language and version; individual sub-page of our website accessed, including the amount of data transferred; and the website last accessed in the same browser window (referer or referrer).

We store such information, which may also constitute personal data, in server log files. The information is required to provide our website permanently, in a user-friendly and reliable manner, and to ensure data security and thus, in particular, the protection of personal data — also through third parties or with the help of third parties.

8.3 Tracking Pixels

We may use tracking pixels on our website. Tracking pixels are also referred to as web beacons. Tracking pixels — including those from third parties whose services we use — are small, usually invisible images that are automatically retrieved when visiting our website. Tracking pixels can collect the same information as server log files.

9. Notifications and Communications

We send notifications and communications by email and through other communication channels such as instant messaging or SMS.

9.1 Performance and Reach Measurement

Notifications and communications may contain web links or tracking pixels that record whether an individual communication was opened and which web links were clicked. Such web links and tracking pixels may also record the use of notifications and communications on a personal basis. We require this statistical recording of use for performance and reach measurement in order to send notifications and communications effectively, in a user-friendly manner, and permanently, securely, and reliably, based on the needs and reading habits of recipients.

9.2 Consent and Objection

As a rule, you must expressly consent to the use of your email address and other contact addresses, unless use is permitted for other legal reasons. Where possible, we use the “double opt-in” procedure for any consent, meaning that you receive an email with a web link that you must click to confirm so that misuse by unauthorized third parties can be prevented. We may log such consents, including IP address, date, and time, for evidence and security reasons.

As a rule, you may object at any time to receiving notifications and communications such as newsletters. By making such an objection, you may also object to the statistical recording of use for performance and reach measurement. Required notifications and communications in connection with our activities and operations remain reserved.

9.3 Service Providers for Notifications and Communications

We send notifications and communications with the help of specialized service providers.

10. Social Media

We are present on social media platforms and other online platforms in order to communicate with interested persons and provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).

The General Terms and Conditions (GTC), Terms of Use, privacy policies, and other provisions of the respective operators of such platforms also apply. These provisions provide information in particular about the rights of data subjects directly vis-à-vis the respective platform, including, for example, the right of access.

For our social media presence on Facebook, including so-called Page Insights, we are, where and insofar as the General Data Protection Regulation (GDPR) applies, jointly responsible with Meta Platforms Ireland Limited (Ireland). Meta Platforms Ireland Limited is part of the Meta companies, including in the USA. Page Insights provide information about how visitors interact with our Facebook presence. We use Page Insights to provide our Facebook social media presence effectively and in a user-friendly manner.

Further information about the type, scope, and purpose of data processing, information about the rights of data subjects, and the contact details of Facebook and Facebook’s data protection officer can be found in Facebook’s Privacy Policy. We have concluded the so-called “Controller Addendum” with Facebook and thereby agreed, in particular, that Facebook is responsible for ensuring the rights of data subjects. For so-called Page Insights, the relevant information can be found on the page “Information about Page Insights”, including “Information about Page Insights Data”.

11. Third-Party Services

We use services from specialized third parties in order to carry out our activities and operations permanently, in a user-friendly, secure, and reliable manner. With such services, we may, among other things, embed functions and content into our website. When such embedding takes place, the services used collect, for technically necessary reasons, at least temporarily, the IP addresses of users.

For required security-related, statistical, and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymized, or pseudonymized form. This includes, for example, performance or usage data in order to provide the respective service.

We use in particular:

Google services: Providers: Google LLC (USA) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; general information on data protection: “Privacy and Security Principles”, Privacy Policy, “Google is committed to complying with applicable data protection laws”, “Privacy Guide to Google Products”, “How we use data from sites or apps that use our services” (information from Google), “Types of cookies and other technologies used by Google”, “Personalized advertising” (activation / deactivation / settings).

Microsoft services: Providers: Microsoft Corporation (USA) / Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom, and Switzerland; general information on data protection: “Privacy at Microsoft”, “Data Protection and Privacy (Trust Center)”, Privacy Policy, Privacy Dashboard (data and privacy settings).

11.1 Digital Infrastructure

We use services from specialized third parties in order to make use of the digital infrastructure required in connection with our activities and operations. This includes, for example, hosting and storage services from selected providers.

We use in particular:

METANET: Hosting; provider: METANET AG (Switzerland); information on data protection: Privacy Policy, “Technical and Organizational Measures”.

11.2 Contact Options

We use services from selected providers in order to communicate better with third parties such as potential and existing customers.

11.3 Audio and Video Conferences

We use specialized services for audio and video conferences in order to communicate online. This enables us, for example, to hold virtual meetings or conduct online teaching and webinars. For participation in audio and video conferences, the legal texts of the individual services, such as privacy policies and terms of use, apply additionally.

Depending on your circumstances, we recommend muting the microphone by default when participating in audio or video conferences and blurring the background or using a virtual background.

We use in particular:

Microsoft Teams: Platform for, among other things, audio and video conferences; provider: Microsoft; Teams-specific information: “Privacy and Microsoft Teams”.

11.4 Social Media Functions and Social Media Content

We use services and plugins from third parties in order to embed functions and content from social media platforms and to enable content to be shared on social media platforms and in other ways.

We use in particular:

Instagram platform: Embedding Instagram content; providers: Meta Platforms Ireland Limited (Ireland) and other Meta companies, including in the USA; information on data protection: Privacy Policy (Instagram), Privacy Policy (Facebook).

11.5 Map Material

We use services from third parties in order to embed maps into our website.

We use in particular:

Google Maps including Google Maps Platform: Map service; provider: Google; Google Maps-specific information: “How Google uses location information”.

11.6 Fonts

We use services from third parties in order to embed selected fonts as well as icons, logos, and symbols into our website.

We use in particular:

Adobe Fonts: Fonts; providers: Adobe Inc. (USA) for users in North America / Adobe Systems Software Ireland Limited (Ireland) for users in the rest of the world; information on data protection: “Adobe Privacy Center”, Privacy Policy (Adobe Fonts), Privacy Policy (Adobe), “Privacy questions?”, “Adobe privacy settings”.

Font Awesome: Icons and logos; provider: Fonticons Inc. (USA); information on data protection: Privacy Policy.

Google Fonts: Fonts; provider: Google; Google Fonts-specific information: “Privacy and Google Fonts”, “Privacy and data collection”.

11.7 E-Commerce

We operate e-commerce and use services from third parties in order to successfully offer services, content, or goods.

11.8 Payments

We use specialized service providers in order to process payments from our customers securely and reliably. For the processing of payments, the legal texts of the individual service providers, such as General Terms and Conditions (GTC) or privacy policies, apply additionally.

We use in particular:

PostFinance: E-payment solutions; provider: PostFinance AG (Switzerland); information on data protection: “Legal Notices and Accessibility”, “Data Protection” including privacy policies.

11.9 Advertising

We use the option of displaying targeted advertising for our activities and operations with third parties, such as social media platforms and search engines.

With such advertising, we aim in particular to reach people who are already interested or may be interested in our activities and operations (remarketing and targeting). For this purpose, we may transmit corresponding information — possibly also personal information — to third parties that enable such advertising. We may also determine whether our advertising is successful, in particular whether it leads to visits to our website (conversion tracking).

Third parties with whom we advertise and where you are logged in as a user may potentially associate the use of our website with your profile there.

We use in particular:

Facebook Advertising (Facebook Ads): Social media advertising; providers: Meta Platforms Ireland Limited (Ireland) and other Meta companies, including in the USA; information on data protection: remarketing and targeting, in particular with the Facebook Pixel and Custom Audiences including Lookalike Audiences, Privacy Policy, “Ad Preferences” (login as a user required).

Instagram Ads: Social media advertising; providers: Meta Platforms Ireland Limited (Ireland) and other Meta companies, including in the USA; information on data protection: remarketing and targeting, in particular with Facebook Pixel and Custom Audiences including Lookalike Audiences, Privacy Policy (Instagram), Privacy Policy (Facebook), “Ad Preferences” (Instagram) (login as a user required), “Ad Preferences” (Facebook) (login as a user required).

LinkedIn Ads: Social media advertising; providers: LinkedIn Corporation (USA) / LinkedIn Ireland Unlimited Company (Ireland); information on data protection: remarketing and targeting, in particular with the LinkedIn Insight Tag, “Data Protection”, Privacy Policy, Cookie Policy, objection to personalized advertising.

12. Extensions for the Website

We use extensions for our website in order to use additional functions.

We use in particular:

Google reCAPTCHA: Spam protection (distinguishing between desired comments from humans and undesired comments from bots and spam); provider: Google; Google reCAPTCHA-specific information: “What is reCAPTCHA?”.

13. Performance and Reach Measurement

We attempt to determine how our online offering is used. Within this framework, we may, for example, measure the success and reach of our activities and operations as well as the effect of third-party links to our website. We may also test and compare how different parts or versions of our online offering are used (“A/B test” method). Based on the results of performance and reach measurement, we may in particular fix errors, strengthen popular content, or make improvements to our online offering.

For performance and reach measurement, the IP addresses of individual users are stored in most cases. In this case, IP addresses are generally shortened (“IP masking”) in order to comply with the principle of data minimization through corresponding pseudonymization.

Cookies may be used and user profiles may be created during performance and reach measurement. Any user profiles created may include, for example, the individual pages visited or content viewed on our website, information about the size of the screen or browser window, and the — at least approximate — location. As a rule, any user profiles are created exclusively in pseudonymized form and are not used to identify individual users. Individual third-party services with which users are logged in may potentially associate the use of our online offering with the user account or user profile at the respective service.

We use in particular:

Google Analytics: Performance and reach measurement; provider: Google; Google Analytics-specific information: measurement also across different browsers and devices (cross-device tracking), “Data Protection”, “Browser Add-on to deactivate Google Analytics”.

14. Video Surveillance

We use video surveillance to prevent criminal offenses and to preserve evidence in the event of criminal offenses, as well as to exercise our domiciliary rights. Where and insofar as the General Data Protection Regulation (GDPR) applies, these constitute overriding legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR.

We store recordings from our video surveillance for as long as they are required for evidentiary purposes. As a rule, recordings are deleted or overwritten after 24 hours.

We may secure recordings due to legal obligations, to enforce our own legal claims, and in the event of suspected criminal offenses, and transmit them to competent authorities, in particular courts or law enforcement authorities.

15. Final Provisions

We created this Privacy Policy using the privacy policy generator from Datenschutzpartner.

We may amend and supplement this Privacy Policy at any time. We will provide information about such amendments and supplements in an appropriate form, in particular by publishing the current Privacy Policy on our website.